• Lelo Klaas

Optimization of conversion rate is important for eCommerce


Ecommerce isn't just about buying things online. It's a new way to do things and connect with brands and products.


The goal is to come up with a practical business plan that will give you a competitive edge and a chance of staying in business in this crowded industry. A good user journey is the first step.


If you know what your users want and how they interact with your website, you'll be able to meet their needs. Make it easy for your users to interact with the website.


To improve the way your online store works, you need to have performance data that you can use to measure what works and what doesn’t work, this will enable you to make informed decisions.


With that said, there are so many metrics you can track that it may be hard to figure out which ones will help you move the needle. As mentioned in the paragraph above, it all starts with a good user journey. The customer journey of an eCommerce site is more important than the price and products it sells.


Just for control, test your website’s user journey till the conversion point and go through all the experiences you want people to have with your brand (and avoid the ones you don't want them to have), and lead them to the results you want, like multiple purchases and loyalty.


Conversion Rate Optimization Tactics.

Simply put, your e-commerce sales conversion rate is the number of people who visit your online store or page and then buy something. But before we talk more about how important this metric is, let's look at the trends.


The owners of e-commerce stores can see a lot of information. Detailed sales reports by day, week, and month, the average value of all items bought, cart abandonment, buy-to-detail rates; funnel dropouts, and so on.


But as a business owner, you don't want to get lost in too much information that won't help you achieve your online business goals or give you answers. As an online store owner, you need to know about some key e-commerce issues because more and more people are shopping online.


The conversion rate is one of the most important measurements for an e-commerce site. In this article, we'll talk about what "conversion rate" is, why it's important, and how you can improve it.


For the e-commerce conversion rate to go up, every step, from the landing page to the checkout, needs to be looked at.


Right now, you need to optimize your website to increase the conversion rate, because conversion rates help you make more money in the long run. Here's how you can get more people to buy from you online:


The average conversion rate for all e-commerce businesses in May 2022 was 1.78 percent, a 0.06 percentage point decrease from the previous month and a 0.05 percentage point decrease from a year earlier.


Things to consider if you want to improve your conversion rate


Be available to your customers.

Customers who buy things online have a very short attention span. Microsoft did a study and found that the average person can only pay attention for eight seconds. They want answers that are correct and quick.


Add live chat to your website for online shopping. It will make them happy and build trust in your brand. Customers like to shop on sites that have this option. It's one of the best ways to get more people to buy from you.


Don't ignore emails about carts that were left empty.

Not every customer who shows interest will buy. It's hard to get people to stop leaving their carts, so you need to know why they did it.


Customers may abandon their carts for a number of reasons, such as unexpected costs, a better price on another site, a need to sign up, a complicated checkout process, expensive shipping, a lack of payment options, no return policy, or safety concerns.


Optimize your site for mobile.

Customers spend most of their time on their mobile devices. More than a third of retail sales were made on mobile devices.


Your e-commerce store should have a great mobile experience for your customers. To boost your conversion rate, you should optimize your e-commerce store for mobile devices.


Give precise product descriptions.

On some online shopping sites, there is no information at all about the products. Because they aren't in a real store, customers can't touch or ask about the product. So, you need to make sure you give a full description of the products.


It should have interesting and useful information that will get people interested in your product and lead them to buy it.


Add a video or demo of the product to make it more interesting. All of these things will definitely cut down on returns and make it easier for people to buy.


Gain your customers' trust.

Getting your customers to trust you is the most important thing. Today, it's hard to build trust and very easy to break it. People won't buy from you because of the following: Not in a hurry, don't need it, don't have enough money, or don't trust them. The first three are out of your control, but you can do something about the fourth.

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